From Launch to Lift-Off – Sustaining Copilot Momentum with Metrics & Community

So, you’ve launched Microsoft 365 Copilot!!! Congratulations! 

The confetti has settled, the launch party cupcakes are long gone, and your inbox is finally quiet(er). But now comes the real challenge: keeping the momentum going.

Welcome to the post-launch phase - where the magic happens or fizzles out. This blog is your survival guide to making sure Copilot doesn’t become “that cool thing we tried once” but instead becomes “how we work now.”

Let’s talk about metrics, feedback, community, and responsible AI:

Copilot Metrics: Because Feelings Are not KPIs

You know what they say: “If you can’t measure it, it didn’t happen.” Okay, maybe only data nerds say that, but they’re right.

Your Toolkit for Tracking Copilot Adoption

Microsoft gives you some great tools to track how Copilot is being used:

• Microsoft 365 Usage Analytics: See who is using Copilot, how often, and in which apps.

• Adoption Score: Measures how well your org is using Microsoft 365 features - including Copilot. Bonus: it gives you actionable insights, not just scary charts.

• Power BI Dashboards: Build custom views to track Copilot engagement across departments. Want to know if Finance is using Copilot to write poetry? Now you can.

In addition, there are third-party tools that provide more custom analytics, like the Copilot Center within ENow's True Adoption Center.

What to Measure

• Usage frequency: Are people using Copilot daily or just when they are bored?

• Feature adoption: Are they using it to summarize emails, generate presentations, or just asking it to tell jokes?

• Sentiment: More on this later, but yes - you can measure vibes.

Don’t just look at the numbers. Look at the trends. If usage spikes after training, great! If it drops after a policy change, maybe not so great. Metrics tell a story - read it like a mystery novel.

Feedback: The Good, the Bad, and the “Copilot Broke My Spreadsheet”

Feedback is the lifeblood of adoption. Without it, you’re flying blind.

How to Gather Feedback

• Microsoft Forms: Run quick surveys after training sessions, feature rollouts, or just because it is Tuesday.

• Viva Engage Polls: Ask questions like “What’s your favorite Copilot feature?” or “Is Copilot your new work best friend?”

• Stream Video Comments: If you are sharing Copilot tutorials, let users comment directly. You will get real-time reactions - and maybe a few emoticons.

What to Ask

• What is working?

• What is confusing?

• What do you wish Copilot could do?

Act on the feedback. Nothing kills momentum faster than asking for opinions and then ignoring them. If someone says, “Copilot keeps suggesting I quit my job,” maybe look into that.

Copilot Community: Because No One Likes Change Alone

You’ve got metrics. You’ve got feedback. Now let’s build a community - because peer learning is the secret sauce of sustained adoption.

Build Communities of Practice

• Viva Engage Groups: Create a “Copilot Champions” group where early adopters share tips, tricks, and hilarious fails.

• SharePoint News Hub: Post weekly “Copilot Wins” stories. Celebrate the person who used Copilot to write a killer proposal.

• Teams Channels: Set up dedicated spaces for Copilot Q&A, use case sharing, and prompt competitions. Yes, prompt competitions, that could totally be a thing!

Why It Works

People trust people. When they see their peers successfully using Copilot, they’re more likely to try it themselves. It’s like social proof, but with fewer influencers and more spreadsheets.

Gamify it. Give badges for “Best Prompt,” “Most Creative Use,” or “Copilot Whisperer.” Recognition goes a long way - and it’s cheaper than an unused Copilot license.

Responsible AI: Because With Great Power…

Copilot is powerful. Like, “I just wrote a 10-page report in 3 minutes” powerful. But with power comes responsibility. And governance. And a few legal disclaimers.

Embedding Responsible AI Practices

• Transparency: Make sure users know how Copilot works, what data it uses, and what it does not do (like read minds).

• Privacy: Reinforce that Copilot respects data boundaries. No, it will not leak your resignation letter (at least not as long as your Copilot rollout included the crucial governance guardrails). 

• Governance: Work with IT and legal to set policies around usage, data handling, and prompt hygiene. Yes, prompt hygiene. It is a thing.

Use SharePoint to host your Responsible AI guidelines. Link to it from every Copilot training, news post, and Viva Engage campaign. Make it easy to find - and even easier to understand.

Putting It All Together

Here’s your post-launch roadmap:

Tap into your Microsoft Superpowers to support your Copilot Program

Apart from just gathering feedback, Microsoft 365 offers a wide range of tools that can effectively support your community and change management strategies.

Stream (Video)

• Use Stream to record short, authentic videos from leaders explaining the “why” behind the change. This builds trust and alignment.
  • Embed these videos in SharePoint news posts or Teams channels.
  • Track engagement with built-in analytics.
• Create bite-sized tutorials or walkthroughs for new tools, processes, or systems.
  • Use Stream’s automatic transcription and captioning to improve accessibility.
  • Organize videos into playlists for structured learning paths.
• Capture testimonials from early adopters or champions sharing how the change has helped them. These stories humanize the change and encourage others to follow suit.
  • Use likes, comments, and sharing features to spark conversation.
  • Stream integrates with Teams Live Events, allowing you to host large-scale virtual sessions.
  • Record and publish these sessions for on-demand viewing.
• Use Stream to archive Q&A sessions, panel discussions, or leadership updates.
  • Pair Stream with Microsoft Forms or Sway to gather feedback after video content.
  • For example, embed a feedback form at the end of a training video.
  • Use analytics to see which content resonates most. 

Forms

• Use Forms to assess technical and cultural readiness before rollout.
  • Ask about familiarity with AI tools, comfort with prompt writing, and perceived value of Copilot.
  • Segment responses by role (executives, managers, frontline, IT) to tailor enablement.
• After workshops or demos, embed Forms to capture:
  • What was helpful or confusing.
  • What users want more of.
  • Suggestions for future sessions.
• Run short, recurring surveys to monitor:
  • Sentiment toward Copilot.
  • Usage patterns and blockers.
  • Confidence in using AI tools.
• Use Forms to:
  • Nominate champions.
  • Collect use cases and success stories.
  • Track engagement and impact.
• Evaluate the success of your change initiative by asking:
  • How has Copilot changed your workflow?
  • What features are most/least used?
  • What support do you still need?

Viva Engage

• Set up a Viva Engage community focused on Copilot adoption.
  • Share updates, tips, and training resources.
  • Post success stories and use cases from early adopters.
• Leverage Viva Engage’s storyline and campaign features to:
  • Run themed campaigns like “Copilot Week” or “Prompt-a-thon.”
  • Spotlight champions and their Copilot wins.
  • Share leadership messages and Copilot vision
• Microsoft 365 Copilot can be activated in Viva Engage to:
  • Help users compose posts, summarize threads, and surface relevant content.
  • Provide contextual AI assistance across communities, campaigns, and conversations
• Use Viva Engage to:
  • Run sentiment polls and pulse surveys.
  • Collect feedback on training, adoption blockers, and feature usage.
  • Share results transparently to build trust and iterate.
  • Encourage questions and peer support.

SharePoint News Pages

• Use SharePoint to build a dedicated Copilot section with:
  • Announcements about new features and rollout phases.
  • Links to training resources.
  • FAQs and myth-busting content to build trust.
• Use News Templates and Digest Features
  • Customize corporate news templates to match your brand and tone.
  • Enable auto-news digests to send personalized updates to users who haven’t read recent posts.
  • Use the “Made for News” templates to push full articles into Outlook inboxes for better visibility.
• Tell Stories That Stick
  • Share real-life examples of how Copilot saves time or reduces stress.
  • Segment stories by role - executives, managers, information workers, frontline workers - to make them relevant.
  • Use visuals, quotes, and short videos to make stories memorable.
• Integrate with Viva Connections and Teams
  • Make SharePoint News part of your Teams ecosystem using Viva Connections.
  • Use Global Navigation to surface Copilot updates across Teams and SharePoint.
  • Consolidate news from multiple sites into one feed for easy access.
• Track and Optimize
  • Use analytics to see which posts are read, shared, or ignored.
  • Adjust your messaging based on engagement data.
  • Highlight popular posts in follow-up communications or newsletters.

Final Thoughts

Launching Copilot is exciting. Sustaining Copilot adoption? That’s where the real work - and the real fun - begins. With the right mix of Copilot usage metrics, feedback, community, and responsible AI, you’ll go from “We launched Copilot” to “We transformed how we work.”

So, grab your toolkit, rally your champions, and let’s turn that launch into lift-off.

Resources:

• Microsoft 365 Training
• Home | Microsoft Community Hub
• Copilot Success Kit – Microsoft Adoption
  
  

Ready to sustain Copilot momentum?

Now that the confetti has died down, true Copilot adoption depends upon how you sustain it. To make change stick, you need to measure what's working and what's not working. To do that easily and quickly, you need the right tools.  

That’s where ENow’s True Adoption Center and Microsoft 365 Copliot Center comes in. Go beyond surface-level metrics to uncover the “why” behind adoption trends. See which departments and specific users are using Microsoft 365 Copilot, which users need more support, and how your storytelling efforts are translating into actual usage.

ENow's Microsoft 365 Copilot Center solution helps you understand Copilot’s true impact across your organization. Gain clarity on usage patterns, identify value opportunities and Copilot license readiness, and ensure your investment in AI-driven productivity is delivering real business outcomes.

If you’re ready to sustain momentum, ENow can help you get there.

👉 Explore ENow’s True Adoption Center

👉 Discover ENow’s Microsoft 365 Copilot Center solution