About Us

When Jay Gundotra founded ENow in 2004, the goal was simple: Transform the chaos and complexity of Microsoft service outages into a simple visual dashboard that delivers immediate actionable insights needed to solve issues quickly. Jay's domain knowledge and firsthand experience as a Microsoft Exchange administrator have been the key ingredients in making the complex simple for businesses. The result is an award-winning platform that optimizes the service delivery of mission-critical Microsoft collaboration platforms while increasing morale and productivity in the IT department.

ENow optimizes the service delivery and security of mission-critical Microsoft collaboration and identity infrastructure. Our digital experience monitoring and analytics for Entra ID, Active Directory, and Microsoft 365 transform how IT supports these complex services, enabling organizations to improve service delivery, increase workplace productivity, and lower the total cost of ownership while maintaining robust security against unauthorized access. Going beyond Microsoft's native tools, ENow’s OneLook dashboard and App Governance Accelerator immediately provide comprehensive and unbiased data to get a meaningful picture of your Productivity and SaaS Application Security postures.

As a Microsoft Gold Partner holding a Type 2 SOC certification, ENow is trusted by many large enterprises, including the National Basketball Association, Coca-Cola, NCS Technologies, BCBS, and Volkswagon. ENow’s software manages over 550 million employees in over 130 countries, and its technologies monitor over 22 billion transactions per week.  


Jay Gundotra

Jay Gundotra,
Founder & Chief Executive Officer

As Technical Founder and CEO, Jay is responsible for setting the global strategic direction of the organization. A customer-centric business executive, Jay is committed to ENow’s core values – Grow or Die, Keep Your Word, Be Relentless, and Over-deliver – to help drive a growth mindset culture, create greater impact, and build superior client experiences.

Well-respected within the Microsoft MVP community, Jay’s extensive 20+ years of experience in Unified Communications, network management, and cloud computing is the driving force behind ENow’s continued growth and success in delivering effective monitoring and analytics software to clients worldwide.

Chris Young

Chris Young,
Head of Engineering

Chris Young leads ENow's Engineering department. His career encapsulates several decades of dedication to not just building software but also constructing formidable teams and refining development processes. His dedication to engineering is matched by a profound commitment to fostering a culture of collaboration and continuous improvement.

Chris believes that the foundation of any successful engineering endeavor is the team behind it. He is a proponent of servant leadership, always supporting and uplifting team members, providing them with the tools and environment necessary for their success. He holds that processes should be living frameworks, evolving with the team's needs and industry demands.

With an eye always on the horizon, and a close pulse on customer feedback, he continues to push the boundaries of what an aligned and agile engineering team can achieve.

Adam Larrabee - ENow Vice President of Sales

Adam Larrabee,
Vice President of Sales

As the Vice President of Sales, Adam leads ENow's go-to-market and sales organization.  His career includes over 15 years of experience leading teams in Channel, Sales, Business Development, Marketing, and go-to-market functions at companies like Kaseya, Carbonite, SAI Global, and Akumina.  Well-respected in the Channel community, Adam has been recognized as a 4-time Channel Chief by CRN.  

As a leader, Adam is passionate about building a culture of success by creating a positive environment where goals are clear, achievements are celebrated, feedback is constructive, and data is leveraged to make thoughtful decisions. His dedication to building a customer-centric approach in everything we do is a driving force behind our growth and success.
Laura Zawacki - ENow Marketing Director

Laura Zawacki,
Head of Marketing

As ENow's Marketing Director, Laura Zawacki leads the company's marketing strategy to support its go-to-market and sales initiatives. With over 12 years of experience within the Microsoft ecosystem, Laura has expertly implemented marketing operations and strategy for MSPs, VARs, and ISVs. Her global marketing expertise is dedicated to driving education and delivering value for existing and future clients, channel partners, and Microsoft programs. Laura's strategic vision and commitment to excellence are pivotal in advancing ENow's market presence and success.

Microsoft Gold Partner